Pomona District 2

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Jacky Elizalde Wants District 2’s Seat. What Would She Change?

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Updated 10/21/2026 9:55 am PST

District 2 Candidate Jacky Elizalde is campaigning on emergency response, everyday services and budget scrutiny. Her proposals deserve the same close reading as the incumbent’s record.

Jacky Elizalde has already come close to taking Victor Preciado’s seat. In November 2022, she received 1,109 votes to his 1,216. The margin was 107 votes. She returns to the District 2 contest with experience around government and a platform built around services residents use every day. [1]

Her campaign describes her as a longtime Pomona resident, mother, labor advocate and former congressional district representative. She is challenging an incumbent, but she has worked inside government herself. The April 2024 Congressional Directory lists Jacqueline Elizalde as a field representative in U.S. Representative Norma Torres’s Ontario district office. [2][8]

Her earlier work included county services. An October 2020 Campus Times profile, published during her run for Pomona mayor, reported that she worked for San Bernardino County’s Human Services Department, helping families living in poverty with housing and grants. The same profile described human trafficking as one of her campaign concerns; the issue remains part of her 2026 safety platform. [4][9]

Mt. San Antonio College independently lists Jacqueline Elizalde as a Pomona at-large representative on its Citizens’ Oversight Committee. The committee monitors the proper use of campus construction bond money and informs the public about those expenditures. Its members are appointed by the college’s trustees. [3]

Ms. Elizalde’s labor support deserves consideration beyond the addresses on campaign checks. The Census Bureau estimates for 2020–2024 show that 79.7% of Pomona residents age 25 and older do not possess a bachelor’s degree, while 26.5% lack a high school diploma or equivalent. Access to training and jobs with decent wages and benefits deserves attention in that context. Her campaign lists endorsements from the Los Angeles County Federation of Labor and numerous construction unions, including plumbers, ironworkers, electricians and carpenters. A union’s office address does not establish where its members live. The city of Pomona’s proposed project labor agreement concerns wages, benefits, dispute resolution and opportunities for local workers. As for the incumbent Victor Preciado, the question is what he has done to move that proposal toward adoption. Expressing his support for a Project Labor Agreement (PLA) and delivering an enforceable agreement are different measures of his record.

Her public-safety platform gives voters a specific proposal to examine: making the reopening of Fire Station 181 a priority. She also calls for improved emergency response, neighborhood partnerships and pedestrian safety. Her published safety page does not supply a reopening cost, staffing plan or timetable. Those details would help residents judge what she could deliver. [4]

Her public-services proposals concern ordinary problems: maintained park restrooms, repaired streets, working lights and an accessible library. These commitments are easy to understand. They still require budgets, staff and decisions about which work happens first. [5]

In an Inland Valley Daily Bulletin candidate questionnaire, Elizalde grouped homelessness, housing affordability and public safety among the city’s connected problems. She supported a mix of housing options, including paths to ownership; said warehouses have a purpose but should not be overconcentrated in any community; and said local government should uphold the law while protecting residents and staying in contact with county, state and federal officials on immigration. The answers establish a direction, but not measurable targets or an implementation plan. [12]

Regarding finances, Elizalde proposes an annual, in-depth forensic review of the City’s budget. She also calls for eliminating spending that no longer serves a clear purpose and pursuing outside funding. Her fiscal platform does not identify particular cuts or explain the proposed review’s scope and cost. A promise to reduce waste becomes more useful when a candidate identifies the waste. [6]

However, her own public-service record also requires scrutiny. The City’s August staff report described three unexcused Parks and Recreation Commission absences in 2026. A July 16 motion recommending her removal failed on a 3–3 vote. Councilmember Elizabeth Ontiveros-Cole, who had appointed her, then requested council consideration. On August 3, the Council removed Elizalde in a 5–0 vote. Preciado recused himself; Mayor Tim Sandoval was absent. [7][10]

Elizalde addressed the absences in an August 26 campaign statement. She said some involved childcare responsibilities and caring for a sick child, and accused the Council of treating her differently from other commissioners. Her statement acknowledged the Council’s independent removal authority under the Charter. Those are her explanations and allegations, rather than a City finding about its motives. [11]

The attendance record and her explanation belong together. Voters can assess both while asking how she would manage the demands of a council seat. The Council’s handling of her removal does not answer that question for her.

Elizalde’s campaign offers proposals voters can question directly: how to improve emergency response, maintain public spaces and examine City spending. Winning an argument against the incumbent would only get her into the seat. Carrying out those proposals would be the job.


Editor’s note: The Pomonan invited both District 2 candidates to submit an op ed or participate in a written interview. Neither responded by the stated deadline. Their positions are drawn from public records, campaign materials and published questionnaires.

The Pomonan is an independent publication of essays, criticism, photography, and cultural commentary.

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Victor Preciado Wants Four More Years. District 2 Has a Record to Judge

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The incumbent, Victor Preciado is campaigning on neighborhood improvements and community work. The question is what another term would deliver.

Victor Preciado’s campaign website calls its accomplishments section “The Receipts.” After nearly eight years on the Pomona City Council, that is a reasonable place to start.

First elected in 2018, Preciado is asking District 2 to keep him in office against a familiar opponent: Jacqueline “Jacky” Elizalde. Their November 2022 race ended with 1,216 votes for Preciado and 1,109 for Elizalde. He won by 107 votes. District 2 has already demonstrated that keeping him is an argument, not a formality. [1][2]

Preciado’s political identity rests heavily on neighborhood work. ActiveSGV, which honored him in 2022, described his involvement in pandemic grocery deliveries and the monthly CommUnity Pull Up resource fairs. Its account credited volunteers and community organizations alongside the councilmember. The work extended beyond an election-season appearance. [2]

That record gives voters something concrete to assess: whether those services reached them, whether they continued and whether City Hall became easier to deal with.

His reelection campaign highlights park improvements and street repairs. Its next-term priorities include affordable housing, transportation and youth mentorship. These are familiar municipal promises. An incumbent has to explain what remains unfinished and why another four years would change it. [3]

In an Inland Valley Daily Bulletin candidate questionnaire, Preciado called affordability the top issue facing District 2. He supported increasing housing supply for renters and prospective homeowners, backed modern logistics projects that meet higher environmental standards while opposing unchecked warehouse expansion, and said City resources should not be used to assist federal immigration enforcement. The positions are clearer than the broad themes on his campaign site, although they still leave questions about the ordinances, funding and votes he would pursue. [10]

Preciado also represents Pomona on Foothill Transit’s governing board. That gives him a regional role in a service residents depend on to reach work, school and appointments. Voters can reasonably ask which service improvements he intends to pursue and how he would measure success. [4]

His campaign’s language sometimes gives him personal credit for public work. The park claim is especially broad: the site says he revitalized every park in District 2. Voters should be able to match that claim to individual parks, completed work and funding sources. A councilmember can help advance a project; staff, taxpayers, outside agencies and the rest of the council also have roles. [3]

The next term needs an explanation of its own: which repairs remain, which housing proposals he would bring forward and what residents would receive that they are not receiving now.

Community events can be useful public service. Residents also need a government that answers between events, explains its decisions and makes its spending understandable. An incumbent asking for another term should be prepared to discuss both.

His campaign donors include a company that does business with the City. As The Pomonan previously reported, Athens Services contributed $499 to Preciado’s campaign on January 30, 2026. Athens holds Pomona’s exclusive franchise for residential and commercial trash collection. The company residents pay to haul their trash also helped finance the incumbent’s reelection campaign. [5]

His record also includes votes for Flock cameras. On December 18, 2023, Preciado joined a 7–0 vote accepting an $860,000 state grant and authorizing a sole-source lease of Flock cameras and related services. On September 16, 2024, he joined a 6–0 vote authorizing another Flock camera purchase of up to $500,000; Councilmember Robert Torres was absent. Both actions were approved through the consent calendar. [6][7]

On February 23, 2026, Preciado also joined the 7–0 vote adopting Resolution No. 2026-22, placing a proposal to amend Measure Y before voters in June. That proposal became Measure Z. It sought to repeal the youth funding measure’s Charter provisions and replace them with Municipal Code provisions. His campaign emphasizes youth mentorship; his record also includes voting to put that rewrite on the ballot. [8][9]

Preciado’s case for reelection rests on work he can point to and relationships he has built. District 2’s decision is whether that record adds up to enough—and whether his next-term plans are specific enough to warrant four more years.

REFERENCES

1. Los Angeles County, November 2022 final official election results, page 85.

2. ActiveSGV, August 31, 2022 award profile. This is an award citation from an organization recognizing him, rather than an independent audit of his record.

3. Victor Preciado campaign website. Accomplishments and future priorities attributed to the campaign are campaign claims.

4. Foothill Transit governing boards.

5. The Pomonan, Who Is Funding Pomona’s District 2 Council Race?. Previously published reporting identifying the Athens contribution and franchise relationship.

6. December 18, 2023 final City Council minutes, pages 2–3 and 5–6: attendance, consent-calendar vote and Item 7, Resolution No. 2023-239.

7. September 16, 2024 final City Council minutes, pages 2 and 8: attendance and Item 5, Flock purchase authorization.

8. February 23, 2026 final City Council minutes, pages 2 and 9–10: attendance and Item 13, Resolution No. 2026-22.

9. City of Pomona, Measure Z, identifying Resolution No. 2026-22 as the measure text.

10. Inland Valley Daily Bulletin, May 5, 2026, Preciado primary-election candidate questionnaire.

Editor’s note: The Pomonan invited both District 2 candidates to submit an op ed or participate in a written interview. Neither responded by the stated deadline. Their positions are drawn from public records, campaign materials and published questionnaires.

The Pomonan is an independent publication of essays, criticism, photography, and cultural commentary.

Victor Preciado Accepted Pomona’s Spending Ceiling 66 Days After the Primary. City Hall Has Not Explained What That Means

Victor Preciado Opted Into Pomona’s Spending Limit 66 Days After the Primary. City Hall Still Can’t Explain What Happened.

Updated 10/13/2026 5:17 am PST
Updated 10/08/2026 12:11 pm PST


The District 2 incumbent accepted Pomona’s $27,460 general election ceiling more than two months after the primary. City records show no tracking records, written guidance or legal analysis explaining what happened next.

October 8, 2026

Pomona’s campaign finance rules offer candidates a deal. Accept a voluntary spending ceiling and the candidate may place a statement in the voter information guide. Decline the ceiling and the statement is off the table.

District 2 Councilmember Victor Preciado first declined that deal. Then, more than two months after the June primary, he changed his mind and changed his answer.

On August 7, Preciado filed an amended Candidate Intention Statement saying he was “amending to accept the voluntary expenditure ceiling.” He checked the box stating that he accepted the ceiling for the 2026 primary and general election.

By then, the primary was over. His campaign reports showed total expenditures above the dollar amount of Pomona’s primary ceiling.

Pomona created a campaign spending rule tied to access to the voter guide. Preciado changed his filing 66 days after the primary, although the state law incorporated into Pomona’s City Charter contains a 14-day window. The City received and posted the amendment but has produced no records showing whether anyone reviewed it or determined that it was effective.

Pomona lists a voluntary expenditure ceiling of$15,680 for a City Council primary and $27,460 for a general election.

Preciado’s filing history shows two changes in position. On December 17, 2025, he filed an amendment stating that he would “no longer accept” the ceiling. Then, on August 7, 2026, he filed another amendment saying he would accept it.

The August filing came 66 days after the June 2 primary.

The amendment had a real consequence. Los Angeles County’s official candidate statement portal lists Preciado and provides access to his statement for the November 3 general election. The County describes its online candidate statement as an additional option to the printed statement in the Sample Ballot book.

Pomona’s City Charter says its voluntary expenditure ceiling is governed by California Government Code section 85400 and the sections that follow. One of those provisions, section 85401, says a candidate who declined the ceiling may accept it for a general election within 14 days after the primary, provided the candidate did not exceed the primary ceiling.

That state law is written for candidates for state office. Pomona chose to incorporate those provisions into its City Charter. How the City applies its timing and eligibility rules to City Council candidates is therefore not a minor technicality. It is the question.

Preciado’s May 21 campaign statement reported $22,918.69 in cumulative expenditures through May 16. That reported total was $7,238.69 higher than the $15,680 ceiling. Establishing whether he exceeded the ceiling requires identifying which expenses counted toward it. A later statement placed his cumulative expenditures through June 30 at $29,476.02.

Preciado was allowed to spend past the primary ceiling because he opted out. Then he opted back in. That is where things get a wee bit messy. The state rules Pomona adopted appear to allow that switch only if the candidate stayed below the primary limit.

His August form creates another question. It checked the general box accepting the ceiling, but it did not mark the separate amendment line declaring that the candidate had not exceeded the primary ceiling and was accepting the ceiling for the general election.

Maybe the City has an interpretation that makes the amendment proper. If so, it should be able to state it and identify the rule. So far, it has done neither.

What his latest filing shows

The numbers must be separated by election period. Preciado’s first general election preelection statement, filed September 24 and covering July 1 through September 19, reported:

$4,190 in monetary contributions received during the period;

$4,709.41 in payments made;

no accrued expenses or unpaid bills; and

an ending cash balance of $5,560.03.

Even if every dollar in payments reported for that period counted toward the general election ceiling, the total remained $22,750.59 below it.

The same filing lists $34,185.43 in total expenditures for the calendar year. That amount combines spending across reporting periods and cannot simply be compared with the general election ceiling. Calculating spending counted toward that ceiling requires reviewing the expenses and allocating them to the appropriate election.

The City says it keeps no tracking records

The Pomonan asked the City for the records that should settle the issue.

In response to a September 10 Public Records Act request, the City pointed to its public filing portal and municipal code. But when it came to the files that would actually blow this open, the official response was straight blunt: “No responsive documents.”

The City said it had no spreadsheet, worksheet, database entry, calculation, audit record or review notes tracking Preciado’s expenditures against the ceiling. It said it had no written policy or staff guidance explaining how compliance is monitored, which expenses count, what happens if a candidate reaches the ceiling or whether exceeding it affects a candidate statement. It also reported no internal communications, warning, determination, referral, complaint, enforcement record or legal analysis concerning whether Preciado reached or exceeded the limit. That response was marked complete on September 23.

What the response does show is that City Hall could not produce a paper trail explaining how it administers a rule that determines what voters see in their election guide.

A narrower follow up request was submitted on September 24 seeking records showing any City analysis of the August amendment, its timing and Preciado’s eligibility to accept the general election ceiling after the primary. Under the California Public Records Act, an agency generally must make a determination within 10 days or provide written notice of an extension based on unusual circumstances.

As of October 8, the City had provided no determination, no records and no extension notice in response to that request.

Preciado also did not respond to detailed questions sent by The Pomonan about the amendment, his campaign spending and the City’s administration of the ceiling.

A ceiling is not much use if nobody can explain it

The unresolved issue is whether the August amendment was timely and effective, and why City Hall has produced no records showing that anyone made that determination.

Pomona made the deal simple. Agree to the spending ceiling, get space in the voter guide. Preciado declined the ceiling for the primary, reported total expenditures above the primary ceiling’s dollar amount, then filed an amendment accepting the general election ceiling 66 days after the primary. His statement now appears on Los Angeles County’s official candidate statement portal. The City received and posted his amendment but has produced no record explaining whether the amendment was timely and effective or who reviewed it.

Pomona has no shortage of rules. Keeping track of whether City Hall actually follows them is another story. If Preciado’s amendment complied, the City should explain why. If the 14 day condition works differently for local candidates, the City should point to the rule that says so. And if nobody reviewed the amendment at all, voters deserve to know that too.

The ceiling may be voluntary. Explaining how City Hall administers it is not.

SOURCE DOCUMENTS

Julian Lucas is the founder and publisher of The Pomonan, as well as a photographer and writer. His work examines art, culture, local government, race, displacement and the social consequences of public policy. And don’t trip out and shit. He knows he needs to update his website.

Who Is Funding Pomona’s District 2 Council Race?

UPDATED
09/10/2026 12:56 pm PST
09/07/2026 7:36 pm PST

Pomona District 2 campaign funding

Reported itemized monetary and nonmonetary contributions through June 30, plus late-contribution reports through August 28, 2026.

The candidates, Jacky Elizalde and the incumbent Victor Preciado campaign filings reveal two very different fundraising operations, and one contribution that is deserving of a disclosure.

We understand that money does not cast a ballot, but its always been the storyteller within politics. In Pomona’s District 2 City Council race, incumbent Victor Preciado and challenger Jacky Elizalde are financing their campaigns through noticeably different networks of supporters.

After a review of itemized contributions reported through June 30, along with late-contribution reports filed through August 28, shows approximately $41,066 in monetary and nonmonetary contributions reported by Preciado’s committee and approximately $64,518 reported by Elizalde’s committee.

While these figures do not necessarily represent each campaign’s complete fundraising total, they provide us with a story of who is investing in each candidate. Also understand they are calculated from itemized transactions in Pomona’s campaign finance database and do not include every small, unitemized contribution, loan or independent expenditure.

Victor Preciado, Incumbent

The incumbent, Preciado, has a contributor list that is a mixture of Pomona residents, local business interests, organized labor, political and figures.

Preciado’s filings also include individuals connected to local nonprofits. Emily Dolce is the executive director of The Common Good LA. Christian Verdugo is president of the 909 Market Foundation and Holly Reynolds is an educator at Bright Prospect. Bright Prospects was founded by Mayor Tim Sandoval.

The contributions came from the individuals, not their organizations. That distinction matters because a 501(c)(3) cannot legally contribute to a political candidate, but the people operating the non-profit can. 

Several of Preciado’s individual contributors are connected to nonprofits that have received public funds through the city of Pomona. The filings show who contributed money. So what does this connection mean? 

His largest reported contributor is the Laborers Local 300 Small Contributor Committee, which gave $2,750. United Food and Commercial Workers Union Local 1428 contributed $2,000.

Other substantial contributors include Metro Event Center at $1,800, All Sports Hospitality LLC at $1,500, Ana Preciado at $1,500, Marisol Ramirez at $1,250 and 24 Hour Laundry Inc. at $1,250.

Several contributors gave approximately $1,000, including Miguel Sanchez, Sergio Gomez, Laura Mundy, Rick Albertini, Michael Preciado, Stein Team Realty and Thomas “Tom” Hsieh.

Another contributor we all are aware of from our previous reporting was Athens Services, which gave Preciado’s campaign $499 on January 30, 2026. Athens holds Pomona’s exclusive franchise for residential and commercial trash collection under an agreement awarded by the City Council. Of course the contribution does not establish that Preciado gave Athens favorable treatment. But when a company doing business with the City contributes to a sitting councilmember, that relationship belongs in front of voters, not hiding behind the garbage can with its wheels and ass sticking out.

Athens is not the only corporate private business appearing in Preciado’s filings. Additionally, Preciado’s cute collection of contributors include businesses and people connected to real estate, hospitality, development and other commercial interests, although much of his money also comes from individual donors and organized labor. But these contributions do not tell or prove that anyone purchased influence. But corporations do not need Pomona City Hall to rewrite the federal tax code. But what they do need is the approvals of contracts, developments, franchises, fees and policies that can affect their bottom lines.

Approximately $24,134 of Preciado’s reported itemized contributions came from contributors with Pomona addresses. Roughly $16,932 came from “out-of-town”. And to think Measure Y was given such a hard time for receiving “out-of-town” money. Hypocritical? However, that does not make every local contribution more virtuous. It is just the insular suburban mindset. “Out-of-town” money is suspicious when it fits the narrative and perfectly acceptable when it does not. Preciado’s financial base is mostly local, but it is hardly confined to Pomona.

Preciado also benefited from a whopping $2,250 independent expenditure reported by none other than the “po-po”—or “One-Time”—or “5-0”—or “the fuzz,” depending on which generation you belong to, but also known as the Pomona Police Officers Association Political Action Committee. Independent expenditures are not contributions to a candidate’s committee and are legally supposed to be made without coordinating with the campaign, but voters should still know when an outside organization spends money supporting a candidate.

Jacky Elizalde, Challenger

Elizalde has reported more itemized contribution money, but her fundraising base is much more heavily concentrated among labor organizations and contributors outside Pomona.

The largest amounts reported under her committee include $7,000 from Plumbers and Steamfitters U.A. Local Union 398, $5,900 from the Los Angeles County Firefighters Local 1014 Legislative Fund Committee and $5,900 from the UA Journeymen and Apprentices Local 250 PAC.

The IBEW PAC Educational Fund contributed a reported $4,000. Western States PAC contributed $3,000. Other substantial contributors include the Service Employees International Union Local 121RN Health Care Fund at $2,950, Superior Duct Fabrication at $2,950 and the United Firefighters of Los Angeles City Local 112 PAC at $2,500.

After June 30, Elizalde reported another $2,950 from the Apartment Association of Greater Los Angeles PAC, $1,000 from the International Brotherhood of Electrical Workers Local Union 40 PAC and $1,000 from the Sheet Metal, Air, Rail and Transportation Workers Local Union 105 Political Education Fund.

Approximately $9,021 of Elizalde’s itemized contributions reported through June 30 came from contributors with Pomona addresses. Approximately $50,547 came from contributors reporting addresses outside Pomona, although union members may live or work within the city.

Again, geography does not settle whether a contribution is good, bad or delivered by a hood pigeon. Labor organizations routinely support candidates in local elections because city governments make decisions affecting public works, development, employment and contracting. But the concentration is still relevant. Elizalde’s campaign is receiving significant financial support from organized labor beyond Pomona’s borders.

However, to be clear, union support is not something dirty. Unions are supposed to fight for workers, including at the ballot box. The point is not that Elizalde accepted union money. The point is that voters should know who is funding her campaign.

Her filings also complicate any attempt to place the candidates into tidy political boxes. Alongside union support, Elizalde received money connected to real estate and apartment interests, including Mark Warren Realty and Investments, Indian Hills Ltd., doing business as Villa Del Sol, and the Apartment Association of Greater Los Angeles PAC. Pomona politics, as usual, declines to organize itself into a convenient screenplay.

Among Preciado’s contributors is Stein Team Realty, which gave his campaign $500 on November 14, 2025, and another $500 on April 8, 2026, for a total of $1,000.

The company is associated with Mitchell Stein, creator of The Pomona Bulletin, a shiny, ambitious real estate pamphlet with an accompanying Facebook group created in 2023. Somewhere along the journey, that Facebook group also became an editorial board. Interestingly enough, another Facebook group called Pomona Bulletin had already existed. It was created by challenger Jacky Elizalde in 2019. In the Hip Hop world, creating a new Facebook group with the same name in 2023 is called biting, or being a biter. Translation: copycat.

Additionally, Stein’s relationship with Preciado goes beyond the $1,000 campaign contribution. Stein publicly identifies himself as a co-founder of Collective Acción, a Pomona-based 501(c)(3). A post in Stein’s Pomona Bulletin group also credited Preciado’s “shared effort to create” the nonprofit. So the person calling on Elizalde to withdraw was not simply commenting from outside the friend group. He was Preciado’s donor and had publicly credited Preciado with helping create the same nonprofit.

Furthermore, the group later published an editorial calling on Elizalde to withdraw from the District 2 race because of her attendance record on the Parks and Recreation Commission. The editorial did not disclose Stein Team Realty’s $1,000 contribution to Preciado, the candidate who would benefit from Elizalde’s withdrawal.

That contribution does not automatically invalidate the attendance criticism. Elizalde’s missed meetings remain fair grounds for scrutiny. However, she had addressed her record in an August 26 campaign statement. Elizalde said some absences involved childcare responsibilities and caring for a sick child. She also noted that the Parks and Recreation Commission deadlocked 3–3 on whether to recommend her removal before the City Council voted 5–0 to remove her. Elizalde alleged that commissioners with comparable or worse attendance records had been allowed to remain. The Pomonan has not independently verified those comparisons.

But the financial connection should have been disclosed. Readers deserved to know that a business associated with the person making the argument had contributed to the opposing candidate.

Apparently, the attendance record deserved a full editorial. The campaign contribution could not find its way into a footnote.

The filings do not prove that contributors control either candidate. A campaign donation is evidence of financial support, not evidence of a secret agreement, promised vote or political conspiracy.

What the records show is not a tidy contest between corporations and working people. Preciado’s financial consortium combines local residents, private businesses, property interests and organized labor. Elizalde’s campaign relies much more heavily on unions and other organizations outside Pomona, although apartment and real estate interests appear in her filings as well. One campaign is more locally dispersed. The other is more institutionally concentrated.

District 2 voters can decide which fundraising model concerns them more, or whether either one concerns them at all. They can ask Preciado what his contributors expect from his continued service. They can ask Elizalde how she will remain independent of the organizations investing heavily in her campaign.

They can also expect political commentators to disclose their own financial relationships before ordering a candidate to leave the race.

Campaign-finance filings rarely deliver a dramatic confession. Mostly, they deliver names, dates and dollar amounts. The interesting part begins when those details are placed beside what Pomona’s political voices choose to say—and what they quietly leave out.

Julian Lucas is a darkroom photographer, writer, and bookseller, though photography remains his primary language. He is the founder of Mirrored Society Book Shop, publisher of The Pomonan, and creator of Book-Store and Print Pomona Art Book Fair. And he will charge you $ 2.5 million for event photography.