Neoliberalism

Country Clubs Get Breaks, Families Sleep in Cars

In my last article, California’s Housing Crisis Isn’t Just Scarcity, I argued that California’s housing crisis is not simply about scarcity, and that scarcity did not appear by accident but was manufactured through decades of policy choices like Proposition 13, privatization, and racial exclusion. If we want to understand why housing is unaffordable today, we need to look closely at who those policies have advantaged.

Proposition 13, passed in 1978, was sold as a way to shield homeowners from rising property taxes. But more than four decades later, the biggest winners are not retirees like my mom trying to hold onto their homes. They are elite institutions like country clubs. The Los Angeles Country Club, sitting on land valued at more than $8 billion, continues to pay property taxes based on 1970s assessments (Los Angeles Times). While affordable housing funds dry up, California still subsidizes golf courses for the wealthy.

When Prop 13 passed, the city of Pomona had its own fire department, so fire costs remained the city’s responsibility through its general fund. Later, when Pomona contracted with LA County Fire, the bill still had to be paid directly from that general fund, the same budget that also covers parks, libraries, and housing. Wealthier cities that had county fire service before Prop 13 saw those costs absorbed into property tax revenues, while cities like Pomona, Commerce, and San Fernando were left paying out of already stretched city budgets. That’s how arbitrary the winners and losers of Prop 13 have always been (Los Angeles County Fire Department, Los Angeles Times, 1986).

Whenever inequities are raised, some people are immediately turned off. Others will say, “But Prop 13 helped me,” as if that ends the conversation. I get it, my mom benefited, and as a retiree with a fixed income she’s able to hold onto her home. But personal benefit doesn’t erase the bigger picture. The same protections that gave her stability also gave billion-dollar country clubs and corporations a windfall, while younger families and renters were left to pay the real costs. We can hold both truths at once: Prop 13 helped some, but it hardened the divide for everyone else.

It doesn’t end there. In 2020, voters passed Proposition 19, pitched as a fix to Prop 13. It closed one loophole on inherited vacation homes but left others wide open. Proposition 19 does allow a primary residence to be transferred from parent to child without reassessment, but only if the child makes it their primary residence and the market value stays under an assessed-base-plus-$1 million cap (adjusted for inflation). Transfers exceeding that cap, or where the child doesn’t move in, face reassessment.

Trusts shelter properties, freezing tax bills while Californians face rising costs that widen the wealth gap.

This is neoliberalism at its finest, a model embraced by both parties since the late 1970s, where public resources are drained to protect private wealth and market solutions are treated as the only answers. Prop 13 was never neutral; it redistributed wealth upward and starved local governments. Prop 19 did not change that dynamic.

The same logic extends to corporate ownership of housing. Since 2018, corporations and investors have been buying up a growing share of homes. By early 2022, investors accounted for 28% of all single-family home purchases nationwide (Washington University Law Review). In the first quarter of 2025, investors were behind nearly 27% of all home purchases, a five-year high (Associated Press).

California’s overall numbers are smaller — large institutional investors own less than 2% of the state’s single-family housing stock (CalMatters). But a small share doesn’t mean small impact. When investors control the margins of the market, outbidding families with cash offers and locking in Prop 13 protections, they tilt the system in their favor.

Conventional buyers have also been sidelined. With mortgage rates high and home prices out of reach, many families are forced to wait, reducing competition. That opened the door for smaller investors with cash on hand to move quickly, outbidding households and gaining the same advantage.

For decades, California has chosen privatization over public responsibility. We abandoned public housing, slashed affordable housing budgets, and outsourced solutions to private developers and politically connected nonprofits. Prop 13 locked in low taxes for those who already had property. Prop 19 tinkered at the edges while protecting inheritance loopholes. And now corporate landlords are consolidating ownership and squeezing families.

Some argue the solution is deregulation. But California proves otherwise. Deregulation without deeper reform only benefits those already in power: developers, country clubs, and corporations. It does not address who reaps the rewards and who is locked out.

If California is serious about equity, the next chapter must look different. That means reassessing Prop 13’s protections for country clubs. It means closing inheritance and trust loopholes left intact by Prop 19. It means limiting corporate ownership of single-family housing and bulk purchases that push families aside. And it means reinvesting revenue into public and social housing, so homes are treated as places to live, not commodities to flip.

We are becoming a sharecropper nation, families paying more each year just to stay housed, while ownership and wealth are locked away by outdated tax protections and corporate landlords.

California has land and wealth. What it lacks is the will to stop protecting country clubs and corporations at the expense of families. Until we confront that reality, scarcity will remain less a fact than a choice. The real choice is whether we finally invest in public and social housing, or continue to protect country clubs while families sleep in cars.


Julian Lucas is a photographer, writer and provocateur committed to documenting what power tries to hide. Julian is the founder of The Pomonan and founder and owner of Mirrored Society, a bookshop dedicated to fine art books. His work, on the page, in the darkroom, and in the streets, documents what institutions try to forget. He publishes what others try to bury.

Stop Blaming Leftists for Liberal Bullshit

How Neoliberalism Masquerades as Pragmatism, and Why It’s Failing Everyone Except the Donors

If you want to see neoliberalism in action, look no further than Pomona. From homelessness to land use to public-private partnerships, the city’s policies are a case study in how neoliberalism masquerades as pragmatic governance. As Part 1 explained, the real snake isn’t liberalism but neoliberalism, a corporate-friendly ideology embraced by both Democrats and Republicans for decades. But thanks to slick political branding, liberals are taking the heat for policies that were never meant to help regular people in the first place.

Homelessness isn’t a failure of the system. It’s a feature. Pomona’s entire governance model is a masterclass in shifting responsibility away from the state and onto nonprofits, private contractors, and ultimately, the residents themselves. And just a few blocks north, Claremont offers a quieter version of the same playbook—one that hides its exclusions behind college-town charm and progressive aesthetics.

The Neoliberal Blueprint: From Homelessness to Land Use

Homelessness: Managing Symptoms, Not Causes

Pomona’s approach to homelessness mirrors neoliberal strategies at the national level: decentralize responsibility, privatize services, and make sure the state doesn’t have to foot the bill. The city leans heavily on regional partnerships, outsourcing key services to nonprofits and faith-based organizations like the Tri City Mental Health Center and the Pomona Continuum of Care Coalition.

These partnerships might make services look efficient, but they’re really just a way to manage homelessness without addressing its root causes. In 2023, Pomona’s Point-in-Time Homeless Count showed a 14 percent increase in unsheltered individuals, exposing the limits of these stopgap solutions. Meanwhile, affordable housing construction continues to lag, with the city falling short of its Regional Housing Needs Assessment targets for very low-income units.

It’s a familiar move: rebrand cuts and outsourcing as innovation while ignoring the structural causes like rent hikes, wage stagnation, and the commodification of housing. And it’s not just Pomona. Claremont has consistently failed to meet its affordable housing goals as well, despite having more money, more land per resident, and far fewer excuses. Where Pomona outsources services to underfunded nonprofits, Claremont keeps poverty out of sight altogether through restrictive zoning, token planning efforts, and the quiet preservation of exclusivity.

Land Use: Privatization and Profit Over People

Neoliberalism isn’t just about outsourcing services. It’s about reshaping cities to serve private interests. Pomona’s land use policies are a textbook example. The city has prioritized commercial developments—parking lots, strip malls, and luxury housing—over public spaces or affordable housing. Community spaces that could serve the public good are instead converted into profit-driven developments, fueling gentrification and displacement.

This isn’t just bad planning. It’s a deliberate strategy to maximize profits for developers and private interests, often at the expense of the very residents who need housing the most. By treating land as a commodity rather than a shared resource, Pomona’s policies reflect the logic of deregulation and speculation.

Claremont’s version is subtler but just as damaging. Its charm is built on decades of exclusionary zoning and aesthetic preservation that keeps dense or affordable housing from entering the market. That’s not an accident—it’s policy. While Pomona gets blamed for visible poverty, Claremont’s affluence depends on limiting who gets to live there in the first place.

Public-Private Partnerships: Outsourcing Accountability

Pomona’s reliance on public-private partnerships extends beyond homelessness services. Essential public functions like fire protection and animal control are increasingly managed through private contracts rather than directly by the city. While this might look like efficiency on paper, it’s really about offloading responsibility and reducing public accountability.

The City Manager’s role now centers on contract oversight rather than public service. It’s a management style that treats residents as customers and government as a business. The result is a patchwork of services, each with different standards, limited oversight, and no one to blame when things go wrong.

And again, Claremont is not exempt. It outsources sanitation, contracts out landscaping, and delegates housing policy through technical consultants and planning workshops designed more to check boxes than build equity. Even when it has the power to lead, it prefers to manage from a distance. Both cities rely on the same operating system. They just wear different skins.

The Influence of Private Interests in Local Politics

If you want to know who really runs Pomona, follow the money. Campaign contributions from developers, contractors, and business associations shape local elections and drive the city’s priorities. Time and again, decisions favor commercial projects and privatized services over public goods.

This isn’t just a local trend. It reflects the national pattern of corporate influence in politics, where elected officials are forced to choose between their constituents and their donors, and the donors usually win. These policies are then rebranded as centrist compromises, when in reality, they are market-driven decisions that offload risk onto the public.

In Claremont, campaign donations are less obvious but just as decisive. Political caution, donor class preferences, and homeowner associations act as quiet enforcers of the same agenda. Protect property values. Avoid controversy. Keep things the way they are. Even progressive candidates learn quickly which fights they’re allowed to pick.

The Consequences: Fighting the Wrong Battles

Blaming leftists—or liberals—for Pomona’s policy failures is exactly what the real culprits want. It keeps the conversation focused on tone, rhetoric, and personalities while the underlying system continues to funnel resources upward. The same people who rail against government waste are often the first to privatize public services into oblivion. And the same voices who mock social programs are perfectly fine with taxpayers funding bloated contracts for private firms.

Meanwhile, the people advocating for real solutions—affordable housing, living wages, and public services that aren’t siphoned off by middlemen—are dismissed as naive or unrealistic. That’s the hustle. Any demand for systemic change is labeled radical, while business as usual gets to parade around as common sense.

Name the Real Enemy

Pomona’s policies are not mistakes. They are predictable outcomes of a political system designed to offload risk, shrink public responsibility, and transfer wealth into private hands. Claremont plays the same game with different aesthetics. Both cities are symptoms of a broader crisis.

The first step to fixing it is naming it. This is neoliberal governance, not liberal failure. And until we call it what it is, the same cycle will repeat: nonprofits stretched thin, contractors cashing in, and cities treating their residents like liabilities instead of people.

But it doesn’t have to stay this way. We already know what works. Cities that invest directly in housing, pay people living wages, and provide services without middlemen are not utopias—they’re just places where policy follows need instead of donors. It takes will. It takes organizing. And yes, it takes the guts to stop pretending that tinkering around the edges will fix what’s broken at the core.

Real solutions exist. We don’t need more blueprints. We need the courage to build.

Because if we don’t, the billionaires won’t just keep laughing. They’ll keep winning.


REFERENCES

Foundational Texts on Neoliberalism
Wendy Brown — Undoing the Demos: Neoliberalism’s Stealth Revolution
David Harvey — A Brief History of Neoliberalism
Thomas Frank — Listen, Liberal: Or, What Ever Happened to the Party of the People?

A scathing look at how Democrats embraced meritocracy and markets while abandoning working-class politics.

Adolph Reed Jr. — “The Limits of Anti-Racism” (essay)

Argues that elite liberalism uses symbolic politics to dodge material redistribution.

Lester Spence — Knocking the Hustle: Against the Neoliberal Turn in Black Politics

Julian Lucas, is a photographer, a purveyor of books, and writer, but mostly a photographer. Don’t ever ask him to take photos of weddings or quinceaneras, or any other events because he will charge you a ton of money you couldn’t even make payments on.

Stop Blaming Liberals for Neoliberalism Bullshit

How the Two-Party System Protects the Rich and Leaves You Behind

Let’s cut the crap, if you think “liberals” are to blame for the economic hellscape we’re living in, you’ve been conned. The real snake is neoliberalism, a corporate friendly ideology that both Democrats and Republicans have been shoving down our throats for decades. But thanks to some corny slick ass political branding and media twist, liberals are the ones being blamed while the actual offenders walk right past you.

Conservatives love to blame liberals for everything, (especially suburbia) from skyrocketing rents to wage stagnation, but here’s the kicker: those are the direct results of free market policies championed by the right and center left Democrats. Meanwhile, disillusioned Democrats are all pissy, fighting amongst their own party members for selling out to Wall Street and calling it “progress.”

So let’s sort through the shit and figure out why liberals are getting blamed for neoliberalism’s mess, and why that’s exactly what the real culprits want.

The Bait-and-Switch: Liberalism vs. Neoliberalism

First, a little context. When we talk about “liberals” in America, we’re usually talking about people who want a stronger social safety net, higher taxes on the rich, and regulations to keep corporate assholes in check. Think FDR’s New Deal or LBJ’s Great Society.

Neoliberalism, on the other hand, is the polar opposite. It’s about slashing regulations, cutting taxes for corporations, and letting the free market solve everything, even when it screws over working  people. This isn’t some fringe theory; it’s been mainstream U.S. policy since at least the 1980s.

The problem is, the line between these two ideologies has been intentionally blurred. Neoliberalism got branded as “centrist” or even “progressive,” which is like putting lipstick on a pig and calling it a prom queen. Both parties ran with it, but liberals, especially the ones who still believe in social safety nets and fair wages, got stuck with the blame.

How Both Parties Sold Us Out

The love affair with neoliberalism started with Ronald Reagan, who cut taxes for the rich, gutted regulations, and kicked unions in the teeth. But it didn’t stop there. The real betrayal came in the 1990s when Bill Clinton and the Democratic Party hopped on the neoliberal bandwagon. Here’s what that looked like:

  • NAFTA: Clinton’s free trade deal was sold as a win for American workers. In reality, it was a gift-wrapped handout to corporations that offshored jobs faster than you can say “outsourcing.” Manufacturing towns across the U.S. are still paying the price.

  • Welfare Reform: The 1996 welfare reform law gutted federal aid programs and left millions of low-income Americans screwed. Clinton called it “ending welfare as we know it,” but what he really did was kick people while they were down.

  • Financial Deregulation: Repealing the Glass-Steagall Act in 1999 gave Wall Street the green light to gamble with the entire economy. Less than a decade later, the 2008 financial crisis proved just how much of a disaster that was.

Obama didn’t help much, either. Sure, he passed the Affordable Care Act, but he also cozied up to Wall Street, bailed out the banks, and pushed the Trans-Pacific Partnership, another neoliberal trade deal that would’ve screwed American workers even more if it hadn’t died in Congress.

So Why Do Liberals Get the Blame?

If both parties embraced neoliberalism, why do liberals get most of the heat? Here’s the brutal truth: it’s part political strategy, part betrayal, and part sheer stupidity.

1. Betrayal of Expectations

• People expect Republicans to carry water for corporations, that’s not news. But liberals are supposed to stand up for the working class, regulate Wall Street, and actually care about inequality. When Democratic leaders started pushing neoliberal policies, it felt like a knife in the back.

2. Conservative Bullshit Tactics

• Conservatives have spent decades turning “liberal” into a catch-all insult for anything they don’t like. By branding neoliberal policies like deregulation and welfare cuts as “liberal failures,” they managed to deflect blame from their own free-market fanaticism. It’s a slick con, and it worked.

3. The Leftist Roast Session

• The loudest critics of neoliberalism aren’t conservatives, they’re people on the left. When Bernie Sanders and groups like Occupy Wall Street called out the Democratic Party for selling out, they ended up reinforcing the idea that “liberals” were to blame for everything. That’s not what they meant, but that’s how it landed.

4. Media Brainwashing

• The mainstream media loves to blur the lines between liberalism and neoliberalism, mostly because they’re owned by the same corporate interests that profit from keeping us confused. By presenting neoliberal policies as “centrist” or even “progressive,” they’ve made it damn near impossible for most people to tell the difference.

The Consequences: Fighting the Wrong Battles

Blaming liberals for neoliberalism is a waste of time, and it’s exactly what the real culprits want. While we’re busy throwing punches at each other, corporate power is getting stronger, inequality is getting worse, and the same policies that got us into this mess are still running the show.

If you’re a conservative who actually gives a damn about economic fairness, you should be just as pissed at corporate power as any leftist. And if you’re a Democrat who’s sick of getting screwed by your own party, it’s time to stop settling for candidates who just slap a rainbow sticker on neoliberal policies and call it a day.

What Needs to Happen Now

Step one is getting our definitions straight. If you think “liberal” means deregulation and free-market worship, congratulations, you’ve been played. Neoliberalism is the real enemy, and both parties are guilty.

Step two is demanding more from our so-called leaders. For Republicans, that means actually standing up to corporate power instead of just whining about “woke” culture. For Democrats, it means ditching the Wall Street cash and going back to actual liberal values, like protecting workers, regulating corporations, and making sure regular people can afford to live.

If we can’t do that, we might as well just roll out the red carpet for the billionaires and get used to living in a corporate-owned dystopia.

The bottom line is this: blaming liberals for neoliberalism’s failures is not just wrong, it’s exactly what the people in power want. By keeping us confused and divided, they get to keep raking in profits while we fight each other over scraps.

So let’s call out the real villains: the politicians in both parties who sold us out for campaign donations and boardroom gigs. Let’s stop pretending that liberals and neoliberals are the same thing, and start holding the real culprits accountable, for once.

Because if we don’t figure this out soon, we’re going to keep blaming the wrong people while the billionaires laugh all the way to the bank.


Julian Lucas, is a photographer, a purveyor of books, and writer, but mostly a photographer. Don’t ever ask him to take photos of weddings or quinceaneras, because he will charge you a ton of money.