Gente Organizada

Pomona Kept Its Rent Cap. The Landlord Lobby Wants Another Expiration Date

Pomona’s rent protections survived the October 19 City Council meeting. The next day, the California Apartment Association announced that it wanted another expiration date.

“CAA plans to push for a new sunset date after the election,” the association wrote.

Renters kept their protections. The organization that opposed continuing them is already describing how it wants the Council to put them back on a clock.

Monday’s meeting produced two different decisions, and both matter. The Council rejected a proposal to move forward with a rental registry. It then voted to continue the existing Rent Stabilization and Eviction Control Program beyond its scheduled December 31, 2026, expiration.

The registry proposal, Option 2, failed 3–4. Mayor Tim Sandoval and Councilmembers Victor Preciado and Nora Garcia supported it. Councilmembers Debra Martin, Elizabeth Ontiveros-Cole, Steve Lustro and Lorraine Canales opposed it.

Canales then moved to approve Option 1, continuing the existing program without the registry. That passed 6–1, with Sandoval opposed.

Preciado and Garcia supported the registry, then accepted continuation without it. Sandoval supported the stronger option and argued that the alternative was inadequate. The four councilmembers who rejected the registry ultimately voted to preserve the existing program.

Before the second vote, Garcia asked whether a registry could be reconsidered later.

“Something is better than nothing,” she said.

The city attorney confirmed that continuing the existing ordinance would not prevent future amendments.

The approved resolution provides $273,801 from General Fund reserves to operate the program from January through June 2027. Under Ordinance 4359’s continuation provision, adopting the funding resolution allows the ordinance to remain in effect beyond December until repealed by another ordinance.

The six months of funding is not a six month extension of the law. The appropriation covers the remainder of the fiscal year. It does not create a June expiration date.

Covered renters retain the existing 5 percent annual rent increase cap, eviction protections, relocation assistance requirements and petition and hearing procedures. The exemptions remain as well. This is not a cap on every rental property in Pomona, and landlords retain procedures for seeking fair return adjustments and recovery of eligible capital improvement costs.

Without the Council’s action, the local ordinance would have become inoperative at the end of December. Applicable state protections would have remained, but Pomona’s local program would not.

That is a meaningful result. It is also different from giving the city the additional oversight tool its staff proposed.

A rental registry would create a centralized record of rental properties, helping the city identify covered and exempt units, communicate with owners and monitor compliance. Staff presented it as a way to improve the information available to administer the program.

Option 2 would have provided $355,401 for January through June, including $81,600 for registry implementation and related technology. Approval would have directed staff to return with an ordinance amendment. The registry’s requirements, fees and implementation details still needed further action.

The Council was deciding whether to move forward with that work, not approving a finished registry with every charge settled.

Lustro wanted to know how many rental units Pomona had. Staff initially could not give him an exact count. Staff responded, “But I could say this. If we had a registry, we would know.” Lustro paused, staring blankly. He later voted against moving forward with the registry.

Then came the calculator. Lustro took 526 customer contacts, divided them by a hypothetical 15,000 rental units and arrived at roughly 3.5 percent. He acknowledged that the contacts were not separated into tenants and landlords. When staff later estimated 20,000 to 22,000 rental units, he pointed out that the percentage would be even smaller.

The denominator grew. The information did not. A customer contact could be a landlord asking a procedural question, a tenant seeking help or someone calling again about the same problem. Without separating those categories and identifying the units involved, dividing contacts by rental units cannot tell the Council how many landlords are breaking the law. A calculator cannot squeeze an enforcement assessment out of a customer service tally.

Lustro said the numbers were lower than he expected. But the people who never called City Hall were absent from that calculation. Garcia raised the obvious problem: tenants may fear retaliation. Silence does not certify that a landlord is following the rules, and an unanswered question does not become an answer because someone has converted it into a percentage.

Lustro acknowledged the registry’s potential benefits but wanted more than nine and a half months of data, possibly through the end of 2027. Waiting another year would not resolve the limitations of his comparison.

The Council also had another opportunity to settle the details. Option 2 would have directed staff to return with an ordinance amendment. Lustro could have voted to develop the proposal, demanded a defensible fee structure and insisted on safeguards before approving the final rules. Instead, he voted to stop that work from moving forward under Option 2.

Canales worried about costs reaching renters. Those costs needed answers. So did the question Lustro’s arithmetic left untouched: how does Pomona find violations when tenants cannot or will not bring them to City Hall?

The cost discussion also needs the actual figures. Staff estimated that the existing program would cost the General Fund $578,076 in fiscal year 2027–28. With the registry, the estimate was $632,256, an additional $54,180. That estimate assumed a cost recovery fee applied to registrants.

Those are estimates with assumptions, not a final fee schedule. The rejected proposal did not settle how charges would be divided between landlords and tenants. The $81,600 startup figure should not be confused with the estimated additional annual cost.

The broader funding problem remains. American Rescue Plan money supports the program through December 2026. Staff identified the General Fund as the only available source beginning in January. Administering the program requires continued budget appropriations.

Canales initially tried to attach another deadline to that continuation. Her first motion proposed a December 31, 2027, sunset.

The city attorney explained that the Council could adopt the funding resolution that evening, but adding a new expiration date would require a separate ordinance amendment. Canales changed her motion to approve Option 1 as written. The new sunset was dropped.

A later motion by Preciado to bring back a discussion of possible changes passed 6–1, again with Sandoval opposed. It did not establish a registry, add an expiration date or amend the ordinance.

Outside City Hall, both sides emphasized different parts of the result.

Gente Organizada acknowledged that current protections remained while criticizing the four councilmembers who rejected the registry. Its Instagram statement accused them of siding with corporate special interests and said they had “killed any opportunity for landlord accountability.”

That overstates the result. The existing ordinance still contains petition and enforcement procedures. The Council rejected an additional oversight tool; it did not eliminate every existing means of holding a landlord accountable.

The California Apartment Association claimed that its outreach to councilmembers and testimony helped defeat the registry. Its October 20 statement said it opposed both the registry and continuation of the ordinance. It then announced the effort to pursue another sunset after the election.

That makes the next political objective explicit. The association did not get everything it wanted Monday. It intends to keep working.

The rental interests of councilmembers are also part of the public record, although they need to be described accurately.

LA Public Press reported on July 23, 2025, that Martin and Ontiveros-Cole owned rental properties in Pomona and received rental income, citing financial disclosure forms. Streetsblog separately reported in November 2025 that Martin owned two rentals.

Those reports describe their holdings in 2025. The Pomonan has not verified whether those holdings have changed.

The California Apartment Association has publicly identified Martin and Ontiveros-Cole as candidates it supported. In June 2025, the association credited changes in the Council’s composition and described the two as bringing a more business-friendly approach to housing policy.

Those connections do not establish an agreement over Monday’s votes, show whether the reported properties are covered by the ordinance or establish why either councilmember voted against the registry. The association’s statement does not specify a campaign contribution amount.

Its October statement also does not identify which councilmembers it contacted or what commitments, if any, it received. Canales’s withdrawn sunset proposal does not, by itself, establish coordination with the association.

For now, the existing protections continue without the registry or the new sunset Canales initially proposed. The program’s administration still depends on public funding and political decisions about enforcement.

The landlord lobby has announced its next move. Tenants are entitled to know who takes up its proposal, what changes are requested and whose interests those changes serve.


Update: Art Work Stolen from Gente Organizada A Community-Led social Action Non-Profit Organization

Gente Organizada front of building Holt Ave

Pomona, CA — At 8:30 AM, representatives of Gente Organizada noticed artwork on the front of their building on Holt avenue had been stolen overnight. The artwork was an enlarged photograph taken by Julian Lucas during the 2020 protests in the city of Pomona, during the global Black Lives Matter uprising protesting the police murder of George Floyd. 

The artwork was installed a year ago, but was stolen a week after the the ACLU released a press release announcing they were suing the City of Pomona over code enforcement fines that the City had leveled on Gente Organizada. The ACLU said the City was in violation of Freedom of Speech. ACLU Press Release

Gente Organizada released a statement on an instagram post stating, “Art is supposed to be provocative and political, not stolen off of our building this morning. It seems like pro-police folks are the ones committing the crimes in our neighborhood.”

The artist, Julian Lucas, who has captured Pomona street culture for the last 23 years, took the news as a anazed, but laughed and stated, “It sucks because artists make art and it costs money, time, and effort. It also sucks because what people don’t usually understand is photography creates history, it’s a slice of life that happened in 2020, during the time of the pandemic, which can’t be repeated. Therefore, the image can also be viewed as a part of Pomona’s history for the future to come. On the other hand I’m flattered, the city of Pomona can now stand up and pat itself on the back, because instead of bikes or porch thieves, they now have someone who steals art. I think that this is a step in the right direction when it comes to what we think is valuable, as opposed to an Amazon package from someone’s porch”.


The Pomonan is the cultural structure, empowering visionaries to propel the global society to the future.

ACLU: Gente Organizada A Community Organization Sues Pomona for Denying Right to Free Speech Protest of Police Killings

The City of Pomona is enforcing an unconstitutional sign ordinance against public art. 

The Pomonan News

Photography Courtesy Julian Lucas ©2022

By The ACLU
Published August 24, 2023 4:13 PM PST

LOS ANGELES –  Gente Organizada, a community-led non-profit, displays on its public-facing exterior walls pieces of art that say “end institutional violence” and “defund Pomona police.”  

The City of Pomona, in a violation of the group's First Amendment right to free speech, has inappropriately cited and fined the organization under its zoning ordinance—an ordinance that is also clearly unconstitutional.  

This week, Gente Organizada, represented by the ACLU Foundation of Southern California and Sheppard Mullin Richter & Hampton LLP, sued Pomona for its clear and gross violation of the group's right to free speech.  

“The art and messaging they are trying to erase was a youth-led collaborative effort by Black, Indigenous, and Latinx organizers and artists,” said Jesús Sanchez, co-founder and economic justice director of Gente Organizada. “The City of Pomona is attempting to block our right to free speech, they have threatened our youth center, and have weaponized city code so we cannot exercise our right to artistic expression.”

Photography Julian Lucas ©2020

Contact Sheet Courtesy of Julian Lucas ©2020

Gente Organizada displays three pieces of art on its youth center that convey political messages: (1) an image of a group of individuals marching with a sign that reads “defund Pomona police”; (2) an image that displays a contact sheet of the film which included photographs of protests against biased policing; and (3) an image of some of the group's community partners alongside the message “end institutional violence.” The building also displays a painted sign that includes the group's name and its role as: “A home for: community organizing, youth & parent leadership, wellness, education & arts programs.”   

“Free speech is the bedrock of our Constitution and includes the right to display public art that calls for the reallocation of city resources away from police departments,” said Alyssa Morones, legal fellow at the ACLU SoCal.  “Pomona’s actions constitute an obvious violation of fundamental constitutional rights and the effect in this case is to silence members of the public who wish to communicate messages with which city officials disagree.”  

The decision to cite and fine was erroneously upheld in an administrative hearing conducted by the city.   

“We’re proud to work with the ACLU and Gente Organizada on this important case defending the Constitutional right to free speech and free expression,” said Andrea Feathers, associate at Sheppard Mullin Richter & Hampton LLP. 

The suit challenges the city's sign ordinance in its entirety and asks that the court dismiss the citation against Gente Organizada and require the city to repay the group for unconstitutionally administered fines.  

Read the complaint here  


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